Services: Blog Design and Development, Content Creation, SEO, and Social Media

Task: To promote former Disney COO, Lee Cockerell’s, new book “Creating Magic” to the Gen-Y demographic. We decided to do this by creating a blog, vying for search engine results, and engaging with potential book buyers via social media.

The Website to Drive Traffic To: http://www.leecockerell.com

Blog Creation: http://www.creatinggenymagic.com

Standout Successes:

• The book was featured on Amazon.com’s “Movers and Shakers” section
• Increased overall awareness of book and total sales to targeted demographic
• Increased the number of speaking opportunities for Lee

Lee’s very successful Twitter page: http://www.twitter.com/leecockerell

Testimonial:

“Everything looks great. I especially like the personal touch of the video interview segment at “Lee TV” as well as all of the encouragement to sign up for your mailing list to receive the first chapter.  I noticed a comment on your blog via Twitter came from an MBA student, so looks like the outreach to the college generation is starting to spread. Thanks for all of your great work.”

~ Random House Publishing