Services: Social Media Consulting Campaign

Title of Campaign: Rock Out

Goal of the Campaign: To make it “cool” to order the soda at bars and restaurants.

Premise of the Campaign: Produce viral content to reach all Gen-Y demographics that may enjoy a soda.

Tactics Engaged:

• Text Message trivia while at restaurants
• Facebook photo sharing application of people with their sodas

Standout Successes:

• Became one of the first Fortune 500 companies to leverage social media
• Became one of the first Fortune 500 companies to create a Facebook application
• Campaign evolved into an ongoing attempt to generate more sales from the youth market