As a member of Twitter, or “tweeter,” you have decided to be an active participant in an innovative real-time social platform. You have made the decision to engage with like-minded individuals and create a community that you can do whatever you want with. More importantly, you have decided to listen to what others have to say about topics you are interested in. This is a pretty amazing tool when utilized correctly.

Unfortunately, some tweeters aren’t taking this opportunity seriously enough. They are failing to create their own value and add to the conversations. Instead, they are playing “middleman” by becoming a content aggregator and duplicating relevant (and sometimes irrelevant) content.

The science of Twitter will never let this strategy work out for the tweeter. Over the last year, as Twitter became more and more popular to the media, everybody felt the need to jump on board without even taking the time to completely understand its power and potential. It was here that this and other similar strategies took effect. And it all happened right around the same time that spammers began getting aggressive on the network.

So, what happened? The smarter spammers realized that DMs were not converting for them and that there had to be other ways. With the birth of the retweet function within Twitter’s functionalities, these users saw the opportunity to send out content quick and easy, and hoped that it would allow other users to find them through the use of keyword search or just simple gratitude from the content’s originator.

While I’m not saying that retweeting is a bad tactic (in fact, it’s quite the contrary), there is a fine line between effectively using the function and being utterly annoying. Retweeting, in conjunction with creating and sending out original content, is the formula to Twitter success.

People need to use Twitter with this understanding. Twitter started out as a mobile platform that sent text message updates from friends and loved ones. Pretend that all of your followers are following your account to their phones. Will they enjoy your casual updates disrupting their normal everyday lives? Or will they quickly unfollow you because you are sending out tweets from other users.

Ultimately, if I wanted to hear that many updates from a user, I would follow them myself.

You can view the case study directly by clicking here or visiting:

http://www.endagoninnovations.com/case-studies/built-to-be-broken

http://www.endagoninnovations.com/case-studies/orlando-ichiban

We have certainly done a lot for Ichiban over the last few years. We have designed and optimized an all-new website for them, as well as had them utilize Twitter before most other restaurants even knew what the website was.

Ichiban has successfully hosted web-related events and built a local community around their food and culture. It was our insight into their online demographics that allowed for them to take advantage of social aspects of the web.

Now, we rank atop most of the keyword campaigns that we vie for and continue to listen and engage to local Orlando community members.

We are proud to continue to work with Ichiban Sushi and look forward to a prosperous future together as the best Japanese restaurant in Central Florida.

This week, our brother company, Endagon Entertainment, launched the all new MusicMastermind.com. This launch initiated the “25 Days of Music” countdown, which lists the top 25 albums of the year, day by day. It’s like Christmas day everyday – just in the form of a blog post.

There is a lot going on right now with Endagon Entertainment and MusicMastermind.com. The sky is the limit as this new website will continue to grow. We can only hope that if you enjoy music and the industry as a whole, that you will continue to check in to the website and make it a favorite throughout December and all of 2010.

Why not make that your resolution?